Effectively competing in the current market necessitates:
A clear message for your MSO’s value proposition
Operational programs & data that substantiate your MSO’s value proposition.
Communicating your message thoughtfully and frequently to a more comprehensive target audience that extends beyond traditional exclusive focus on direct-to-patient acquisition. This expanded audience includes providers, affiliate clinic network & teams, strategic partners, referral partners, and payers.
MSO marketing efforts to-date are often:
Overweighted to patient acquisition.
Lacking in analytical rigor around results / ROl and indicators of holistic branding & marketing success
Detached from broader, holistic business strategy.
The emerging view of healthcare marketing strategy includes:
Patient Acquisition
Patient Service, Experience & Engagement
Internal Marketing – Cultural Engagement & Development
Marketing & Brand Analytics
Marketing Budget Efficiency / Optimization
Brand Development & Reach
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