Direct to Patient Marketing


Direct to Patient Marketing - Overview

Our Client was adding a new provider to their existing practice and had plans open a third location. They needed to grow patient traffic to fill the resulting increase in capacity. The Client’s website was on a proprietary platform and in need of a redesign. There was no regular content creation or social media engagement and there was little paid digital advertising.

SCALE was engaged to create a targeted marketing plan to drive short-term incremental growth to support onboarding of new provider, identity and prioritize marketing programs and infrastructure opportunities to drive reliable and cost-effective growth, and develop a market entry strategy and execution plan to support new practice opening.

Client Profile

Services Deployed

Strategic Marketing Assessment

Interim Leadership

Website & Online Store Development

Digital Marketing Management



The SCALE team consists of 3 regular members and subject matter experts as needed using a data
and goal driven process with close collaboration and communication with Client. The development of the website, online store, content & social media campaigns, and ad copy are designed with sensibility aligned with client’s unique brand identity and business requirements.



Let's SCALE together

SCALE Healthcare is based on the foundation of a singular focus – elevating management performance across healthcare services. We are focused on the entire suite of operational advisory and diligence services exclusively to healthcare service organizations, with local team presence across 10 states.

Unlike the many consulting firms that offer more narrow and often more impractical solutions borne of limited or very general expertise, we rely on our team of 75+ carefully selected senior operational healthcare experts to ensure we provide the most relevant and value added experience across the full range of management disciplines and clinical specialties that fall within healthcare services.

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