Rivka Friedman is a prominent healthcare leader serving as Managing Director of Health Care Innovation at Morgan Health, a division of JPMorgan Chase dedicated to improving employer-sponsored healthcare. In this role, she oversees initiatives focused on enhancing quality, equity, and affordability in healthcare delivery.

Friedman leads Morgan Health’s innovation team, managing pilots, data analytics, and research efforts aimed at transforming healthcare models. Her work emphasizes the integration of data and technology to empower employees in making informed healthcare decisions and advocates for collaboration between employers and providers to enhance healthcare strategies. She also addresses the unique challenges faced by small and medium-sized businesses in accessing quality healthcare options .

Prior to her tenure at Morgan Health, Friedman held significant roles in healthcare policy and strategy. She was involved in shaping Medicare and Medicaid policy at the Center for Medicare & Medicaid Innovation (CMMI) and led health system strategy at the Advisory Board Company .

Friedman’s expertise in value-based care and employer-provider collaboration positions her as a key figure in efforts to reform the U.S. healthcare system, particularly in the context of employer-sponsored insurance.